MAC's MAC Vision
Building Boldness: Crafting a Raw and Exposed Aesthetic for MAC Vision

Design

For the MAC Vision 2024 conference, we were once again entrusted with the responsibility to support MAC Cosmetics in bringing their vision to life. The design direction for this year’s event embraced a bold, raw, and exposed aesthetic, reflecting MAC’s innovative and cutting-edge brand personality. A key element of this design was the use of Layher scaffolding, which played a significant role in creating a dynamic and industrial atmosphere. We strategically incorporated these structures to serve both functional and aesthetic purposes, using them as the foundation for stage backdrops, product displays, and interactive zones. The scaffolding’s exposed framework provided a striking contrast against the polished elements, reinforcing the theme of raw elegance that underpinned the event. To ensure our ideas resonated with MAC’s brand vision, we collaborated closely with their in-house creative team, producing detailed renders and concept drawings. These visualizations allowed us to align our creative approach with MAC’s objectives, resulting in a cohesive design strategy that captured the essence of their brand.

Create

With the design concept finalised, our focus shifted to creating the physical elements needed to bring the event to life. Our production team meticulously crafted each component, ensuring that the use of Layher scaffolding was not only structurally sound but also visually impactful. We integrated custom-built sets, innovative lighting solutions, and immersive digital displays to enhance the overall atmosphere. The raw and exposed design theme required careful attention to detail, from the choice of materials to the finishing touches that highlighted the scaffolding’s industrial character. Our team managed every aspect of the build, from the fabrication of bespoke elements to the integration of advanced audio-visual technology, ensuring all components met the highest standards of quality and aligned with the event’s aesthetic vision.

Deliver

On the day of the event, our team was on-site to ensure flawless execution. We supplied all production and crew required for both the conference and the product viewing area, including all technical and creative staff. Our project management team coordinated every detail, from the setup of the venue to the smooth running of all presentations and activities throughout the day. The use of Layher scaffolding allowed for a flexible and adaptable setup, enabling us to efficiently manage the space while maintaining the raw, exposed aesthetic. By the end of the event, MAC Vision 2024 was hailed as a great success, with positive feedback from both the client and the participants. The unique use of scaffolding, combined with our commitment to high-quality production and seamless delivery, ensured the event was not only visually striking but also memorable for all who attended. Ready to build something unforgettable - get in touch today.

A large stage set with professional red lighting. On the stage are two large video walls reading 40 years and forever. In the centre of the stage, a present speaks to the audience in front of them. In front of the stage is a large audience.
A large stage set with two screens reading MAC Vision. There is professional AV and lighting surrounding the screens, with blue light coming from the front of the stage set.
The side of a large stage. In the foreground are several flight cases with the MAC logo on them. Beyond that, there are seats set up for an audience in front of the stage. On the stage is a large video wall reading MAC Vision. The room was lit with professional cold blue lights.
A large stage lit by professional blue lighting. On the stage are two large video walls showing a closer image of what is happening on the stage. On the stage, a make-up artist applies make-up to a model. In front of the stage is a large audience.
Let’s create something exceptional

Let’s create an

unforgettable event

Branchout’s events have the power to bring people together. Our innovative experiences help to capture the imagination and create long-lasting memories. We mix creative problem-solving with expert technical knowledge.
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