PUIG's Million Gold Launch
Branchout Productions supported PUIG to launch their product to retailer partners.

Design

Our brief was to immerse PUIG’s retailer partners in the launch of their new product, Million Gold by Paco Rabanne, with Gigi Hadid as the ambassador. The goal was to create an unforgettable experience that would highlight the luxurious essence of Million Gold, foster brand enthusiasm, and strengthen the relationship between PUIG and its retailer partners. PUIG approached us with a challenge: to convert a standard hotel conference room into a premium, immersive space that would capture the opulence and allure of the Million Gold fragrance. They wanted an event that would go beyond a simple product reveal and instead offer an engaging, memorable experience for their partners.

Create

Branchout Productions took on the challenge and conceptualised an extraordinary event that would transform the empty conference room into a luxurious golden wonderland. Drawing inspiration from the product’s lavish theme, we designed a multi-sensory experience that would transport guests into the world of Million Gold. To achieve this, we utilised our latest investment: a state-of-the-art holographic box. This cutting-edge technology allowed us to create a captivating 3D holographic display that showcased the fragrance bottle, giving it a magical and premium feel. The holographic box allowed the guests to interact with the virtual representation of the product. We carefully curated every aspect of the event, from the golden decor that reflected the fragrance’s packaging to the dynamic lighting that created a warm, golden glow, enhancing the luxurious atmosphere. Ambient sounds were thoughtfully integrated to add depth to the experience, drawing guests further into the world of Million Gold.

Deliver

We created a captivating experience using the holographic box, which showcased dynamic content designed specifically for the event. The box displayed stunning 3D visuals that highlighted the Million Gold fragrance, drawing the audience’s attention and immersing them in the product’s luxurious world. Retailer partners were invited to explore various interactive zones within the transformed space, each crafted to reflect the essence of the new product. One area was specifically designed to provide a comfortable setting for PUIG representatives to have a sit-down discussion with their partners about the product, This offered an opportunity for deeper engagement and conversation. Our team managed the entire production process, from creating content for the holographic box to overseeing logistics and setup, ensuring every detail contributed to a premium and cohesive experience. This included coordinating with vendors, designing the interactive zones, and managing all audiovisual requirements to deliver a seamless and memorable event. The event was a resounding success, with retailer partners expressing immense appreciation for the immersive experience. The holographic display was particularly well-received, drawing in attendees and generating significant buzz. The event strengthened the bond between PUIG and their partners, who left with a deeper understanding of the Million Gold fragrance and a strong emotional connection with the brand ready for the product launch scheduled for AW24. Ready to build something unforgettable - get in touch today.

A holographic screen surrounded by a gold and marble border. On the holographic screen is a 3D perfume bottle.
A small white room with an LED screen at the front showing the Paco Rabanne logo. The room is lit with professional gold LED lighting strips. The back wall is a shimmering gold colour. In front of the screen are black seats in a row, ready for a product launch.
Let’s create something exceptional

Let’s create an

unforgettable event

Branchout’s events have the power to bring people together. Our innovative experiences help to capture the imagination and create long-lasting memories. We mix creative problem-solving with expert technical knowledge.
Get in touch
  • © Branchout Productions Ltd 2023